A Beginner’s Guide to Search Engine Optimisation
What Is SEO?
In today’s digital-first world, having a website isn’t enough. If you want your business to be found online, you need search engine optimisation (SEO). But what exactly is SEO, and why is it so important?
What Is Search Engine Optimisation (SEO)?
Search engine optimisation (SEO) is the process of improving your website’s visibility in search engine results—especially on platforms like Google. The better your SEO, the higher your site appears when people search for products or services related to your business.
When someone types a query into Google, they’re most likely to click on one of the top results. If your website isn’t showing up near the top, you’re missing out on valuable traffic and potential customers.
How SEO Works
SEO involves several key strategies and techniques that work together to improve your ranking:
On-Page SEO
This includes optimising the content on your website—like blog posts, service pages, and product descriptions—by using relevant keywords, improving loading speed, mobile responsiveness, and writing clear meta titles and descriptions.
Off-Page SEO
Off-page SEO focuses on building your website’s credibility through backlinks from other trusted sites. This also includes social signals, influencer outreach, and online directory listings.
Technical SEO
This ensures that search engines can easily crawl and index your website. It includes improving site speed, fixing broken links, optimising your XML sitemap, and making sure your site is secure (HTTPS).
Local SEO
For businesses that serve a specific location, local SEO is crucial. This involves optimising your Google Business profile, getting local reviews, and using location-based keywords to attract nearby customers.
Auditing Your Website
As part of our SEO services, we will audit your website and look for anything that needs to be added or upgraded. Here are a few of the key aspects that our SEO company considers.
URL STRUCTURE:
URLs should use clear, real words and include relevant keywords. They should be structured logically to help search engines easily understand and navigate your site.
DUPLICATE COPY CHECK:
Duplicate content can harm your website’s search rankings. Whether it’s repeated text across multiple pages or stolen content appearing elsewhere online, it’s important to rewrite or update it promptly to maintain your site’s SEO strength.
TITLE TAGS, META DESCRIPTIONS, PAGE TITLES, PAGE COPY, ALT TEXT:
Writing keywords into these areas of your website contribute significantly to its ranking power for those terms.
NAVIGATION STRUCTURE:
Is your website easy to navigate for both users and search engine bots? A clear, consistent, and well-organized navigation structure is essential—not just for SEO, but also for providing a smooth user experience and improving conversion rates.
BACKLINK REVIEW:
Backlinks matter, but it’s crucial to monitor them for quality and activity—bad links can hurt your SEO. Also, checking competitor backlinks can reveal new link opportunities to boost your rankings.
Features
Our SEO Marketing Process
- As a client, we start by thoroughly analyzing your website, products, business, and industry—both the strengths and areas for improvement. This insight guides our keyword research, link building, and outreach, while helping us create tailored SEO strategies and pricing.
- Once we understand your business and your competitors, we develop both short- and long-term strategies. These cover keyword planning, content, link building, outreach, and any additional services like email or social media marketing.
- Our copywriters craft SEO-friendly content using your keywords and brand voice. Developers fix issues like duplicate content and missing elements, while our link-building team secures high-authority backlinks. Meanwhile, our marketing team connects with top bloggers and influencers for product reviews.
- After implementing your SEO strategy, you’ll begin to see growth in traffic, conversions, and revenue. Results may appear gradually or quickly, depending on factors like your site’s age and the services used. We’ll monitor progress and keep refining our strategy to drive continued success.
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